Wells Fargo is a global financial services company, serving customers in more than 130 countries, but our corporate heritage remains deeply rooted in our Vision and Values. Each day in the San Francisco History Museum, I have the chance to put those values into practice with every visitor. One of our Vision and Values states,“ We want our team members to have fun… ‘Fun’ for us means enjoying our work, enjoying the people we work with, enjoying the difference we make in the lives of our customers and communities..” Looking back in 2014, teams from all 11 of our history museums got to do that in so many different ways. Here are a few highlights.
August, National Book Festival in Washington DC: Wells Fargo Historians dressed in period costumes, and visitors enjoyed activities from financial literacy to art. I learned a lot that day! I observed one delightful little boy diligently coloring a picture of a safe. His was red on the outside (like our stagecoach!), with something very colorful inside. He told me, “It’s a JOY-BEE! A JOY-BEE doesn’t sting you, it gives you JOY!” I applauded his wonderful art, and he handed it to me and said, “I want YOU to have it!” My name is JOY-cee, sounds very much like JOY-BEE—how could I resist such a caring gift? He then signed his name with a flourish and gave it to me. Our fun and JOY-filled exchange will be with me forever!
September, California Capital Book Festival, Sacramento: A month later and 3000 miles away, I had another special experience. Two young children visited our activity tables. Yasna gave me her colorful drawing of our stagecoach; the delight in her eyes captured the essence of what we strive to create for our visitors every day!
December, San Francisco History Museum: During the holidays, many families come to visit our museums. One family of 5 had come together to celebrate the holidays, traveling from 3 different cities. The father had brought his two daughters, now in their mid-20s, to our museum since they were small. They purposely came back to one of their favorite family destinations—our History Museum! The daughters remembered coming here on a 4th grade field trip. (Wells Fargo has been providing free, educational field trips to schools since the 1930s.) Now, one of the daughters teaches Special Education, and the other works for a museum in Washington DC, and their mother teaches Kindergarten. Our conversation reminded me again of a statement from our Vision and Values: “Our vision has nothing to do with transactions…it’s about building lifelong relationships one customer at a time.” This family was a perfect example of the influence Wells Fargo history can have in relationships that extend beyond museum walls, beyond geography: The experiences of real people, in real life.