Generally when I think of mascots, I think of sports teams, such as Phillie Phanatic of the Philadelphia Phillies. Rarely would I think of a bank having a mascot. Yet by working in the Wells Fargo Corporate Archives, I can tell you that many banks have had mascots over the years.
Mascots , by definition, are animals, people or objects that are “charms” thought to bring good luck. The mascot then becomes a symbol of the group that has adopted it. Wells Fargo’s early days saw the use of dogs for protection and companionship, which led to Jack the Dog as the Wells Fargo mascot.
Recently I received an email letting me know that we will be acquiring a full-size costume of “Lucky.” Lucky is coming to us from our friends in Texarkana , thanks to the recent merger of Century Bank with Wells Fargo.
And what exactly is Lucky? Well, a giant number seven , of course! Lucky was made to represent the seven-day banking service that Century provided. And with a name like that, how could he not provide good fortune?!
Wells Fargo’s Corporate Archives has two other full-size costumes and various other products of other mascots within its collections. Both of these costumes come from the Norwest Corporation collection. One is Buddy Bear and the other is Barney the Snowman. As we needed some visuals to go with this post, Barney magically came to life in our offices…
Do you have a favorite mascot? Send me a comment of your tale!