What’s “Worth It” to you?

What's worth it?Investing in the Stock Market or hitting up the Farmers Market?

You want to save for the future but you also want to enjoy the present. It’s the whole notion of “deferred gratification,” where you put off immediate reward in lieu of a greater reward, later. (Of course, there’s a lot to be said for immediate reward…)

In 1909, Wells Fargo Agent F.H. Catherwood in Arcata, Calif., found the middle ground. He wrote: “This job of mine is a korker. I am here from 8 AM until 10 PM every night and some times later, but I have made good. Business is good and the Wells Fargo Auditors say this office is in better shape than it ever was before, so the glory helps me some, but holy macarony, I am tired.”

Tired, but successful and credited with the success. Worth the effort! So what’s “worth it“ to you? How do you make sense of financial decisions and figure out what’s best in the long run, without putting off everything while you wait to get there?

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Guided By History

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