Editor’s note: Singer, actress, and mompreneur Kelly Lester gives an update on EasyLunchboxes, which she founded in 2009. It’s one of five businesses that received $25,000 each and professional guidance through the Wells Fargo Works Project video series.
I’m deep into my favorite season for EasyLunchboxes.com: Back to school. For those of us in the lunchbox business, it’s like Christmas season for retailers.
2014 already has been a productive year, thanks in part to being featured in the Wells Fargo Works Project, which included $25,000 in goods and services for my business which sells Bento-style compartmentalized lunch containers and cooler bags that make packing lunches fun, easy and green.
As an actress and singer, I love being in front of the camera, so I was thrilled when Wells Fargo gave me the resources to produce two new videos. The first video, now on my website and YouTube channel, added more than 50,000 new Facebook fans.
I’m in pre-production on the second video — a hip-hop music video featuring me, some of the coolest teens on the block, and of course, lunch packing! Nutritious, delicious lunches, packed for work or school, are my passion.
All this exposure has further boosted sales for the fifth consecutive year of record receipts for EasyLunchboxes. Our products are sold online in the U.S. and Canada, and I’m excited that they’ll soon be available in Australia, too.
Meet the other businesses showcased in the video series on the Wells Fargo Stories website. Created to help others learn from our experiences, the series is part of Wells Fargo Works for Small BusinessSM, the company’s commitment to small businesses.
Given these growth trends, I believe the time is right for me to turn my company over to someone with experience in worldwide distribution and relationships with large retailers.
That will, in turn, expand sales channels outside of my own website and Amazon.com and allow me to realize my goal of stepping down as owner while remaining the face of the EasyLunchboxes brand.
I’ve just partnered with an investment banker to guide me through the process, identify and negotiate with the right parties, and successfully complete the transaction. Coco Soodek, the small business consultant Wells Fargo hired to work with me during the video, helped me make that important connection.
As a business owner, I’ve also learned how important a comprehensive business valuation is to selling your business. That was done by Wells Fargo business advisors. I now have peace of mind knowing Wells Fargo’s valuation will be an important tool as my investment banker begins to talk with potential buyers.
Through Wells Fargo Works, I’m grateful to Wells Fargo for allowing me to share my products, packing tips, and healthy living ideas with more families than ever before.