According to a recent survey we conducted, the Great Recession taught 9 out of 10 millennials the importance of saving. But what’s missing are the simple, personalized, and engaging solutions that help more than 70 million-plus millennial financial services consumers actually begin saving and building long-term financial health.
Who better to help us develop these financial services and bust the paycheck-to-paycheck cycle than millennial consumers themselves? That’s the idea behind our first Campus Protothon Oct. 13 for students from Stanford University and UC Berkeley.
A protothon is a participatory design experience, where people from different backgrounds and skills come together in teams to generate ideas and design “prototype” solutions. Think of the competition as a “code-less” hackathon — a chance to create something amazing from just an idea, with creativity as the only requirement. We’ll empower up to 25 students from each school with tools, knowledge, and support. They’ll bring the ideas to tap online and mobile platforms and revolutionize millennial money management. All currently registered Stanford and UC Berkeley students who are California residents and at least 18 years old as of Oct. 8, 2014, are eligible.*
Attend one of two information sessions:
- UC Berkeley: School of Information, 202 South Hall, Sept. 30, 5-7 p.m. Pacific time
- Stanford University: Kehillah Hall, 2/F, Koret Pavilion, Oct. 6, 5-7 p.m. Pacific time
Then, from a valid UC Berkeley or Stanford email address, apply by emailing CampusProtothon@wellsfargo.com with your name, address, and resume. The deadline is 6 p.m. Pacific time Oct. 8. Up to 25 students will be selected from each university from a broad range of student majors and academic levels.
The Protothon experience
On Oct. 13, we’ll shuttle Protothon participants from Stanford and UC Berkeley to our downtown San Francisco campus. From 9 a.m. to 5 p.m., they’ll work in teams to solve and present their solutions to a financial health problem.
Wells Fargo leaders will serve as mentors and advisors throughout the day. Winning teams will receive cash prizes ($10,000 first prize, $5,000 second prize), the potential for startup funding through Wells Fargo, and an invitation to attend an Oct. 23 awards ceremony in Silicon Valley with venture capitalists, entrepreneurs, and Wells Fargo leaders.
I’m excited about the day and what it will bring because, as Wells Fargo’s millennial segment manager, I see the incredible contributions this generation makes every day at Wells Fargo, across financial services, and around the world.
Believe me, the best is yet to come!
Based in San Francisco, Hughes leads Wells Fargo’s efforts to better understand and meet the financial needs of the more than 70 million millennial consumers in the U.S. — the most technologically advanced and educated generation in the nation’s history.
* THIS IS A JUDGED CONTEST. NO ENTRY FEE OR PURCHASE REQUIRED. Email CampusProtothon@wellsfargo.com for full details, including Official Rules for the Competition. Official Rules include complete eligibility, contest questions, judging criteria, and prize redemption requirements.