Zoey Van Jones: Building a national brand with Wells Fargo Works

Editor’s note: Zoey Van Jones gives this update about her Zoey Van Jones Brow Studio — one of five businesses awarded $25,000 and professional guidance through the Wells Fargo Works Project video series.

Zoey at her brow studio in Pasadena

Zoey at her brow studio in Pasadena

As an eyebrow artist and owner of Zoey Van Jones Brow Studio, it’s important that I read the latest beauty magazines to keep up with the current trends and changing styles.

But I never imagined these same publications would quote me. Yet there I was in Elle.com and Latina Magazine being quoted as a “brow expert” and offering commentary on how brows can change your face. I had to pinch myself to make sure I wasn’t daydreaming!

The coverage is one of many results of being featured in the Wells Fargo Works Project and its educational video series built around the real-life stories of five businesses. Created to help others learn from our experiences, the series is part of Wells Fargo Works for Small BusinessSM, the company’s commitment to small businesses.


Meet the other businesses showcased in the video series on the Wells Fargo Stories website.


Many business owners beat the June 30 deadline to enter the Wells Fargo Works Project contest where they could win an experience like mine, including $25,000. I can’t wait to find out who the winners are in September and see how Wells Fargo helps them grow their business.

As for me, I’ve been a happy Wells Fargo customer and was thankful when the bank supported my business aspirations and provided me with an SBA Express Loan to help my expansion plans.  Then this year, through the Wells Fargo Works Project, the bank also connected  me with a business advisor who offered helpful advice to grow my business and a video blogger to increase traffic to my company’s website. Did it work? Absolutely! My blogger aired a segment on YouTube with a link to my company’s website, which received more than 20,000 visits that day – more than triple the weekly traffic.

The first round of branded ZVJ tweezers are headed to market on our website in early August after taking them to the wholesale market in July, and a new ZVJ tutorial video on how to shape your eyebrows is on YouTube.

At this time last year, I often wondered, “Wouldn’t it be great to sell my products nationally?”

Flash forward to today, and I’m rapidly closing in on that goal. On July 13-15 we showcased our brand and products to top retailers at Cosmoprof in Las Vegas, the largest beauty trade show in the nation.

Our new dedicated sales representative has already generated interest from a major Midwest beauty supply chain and other top retailers, and our next product — ZVJ brow pencils — is in development and slated for launch this fall.

Our success has been overwhelming, and none of it would have been possible without Wells Fargo. To have a major financial institution support your dreams is amazing. Doors that were closed before are now wide open, and I’m taking advantage of every opportunity.

I’m truly excited for the future as I continue to take the Zoey Van Jones brand national. My vision is for people across the country to depend on my products to get that perfect shape for their eyebrows!

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