Going paperless, and winning

By Pia Hahn
February 17th, 2014

Tom Unger photoPlease help me welcome back Wells Fargo Regional Communicator Tom Unger. A veteran of the company for more than 20 years, Tom manages internal and external communication for Oregon and S.W. Washington. He’s a New York native who has worked in journalism and corporate communications for more than 35 years and has earned close to 30 communications awards. (PH)

 

Going “green” meant getting lots of “green” for one of our customers: Amy Ramstead of Portland, Ore.

I was happy recently to share one of those feel-good moments with Amy as we presented her a large prize check for $25,000.

Amy’s decision to bank paperless not only has reduced waste for the environment, but also led to her winning the grand prize in the Wells Fargo Online® Statements sweepstakes.

Amy and other customers automatically were entered into the national sweepstakes when switching to “Online Only Statements” last November during the promotional period (25 other customers won $500 Wells Fargo Visa® Gift Cards). The sweepstakes attracted almost 105,000 entries.

Amy said she believes in going paperless because she doesn’t have to worry about anyone going through her garbage and finding statements or losing them because they’re always online.

She and her husband plan to use the winnings to pay for a bathroom remodel and some trips.

From left to right:  Community Banking District Manager Andre Moreno, Service Manager Amanda Ha, customer Amy Ramstead, and Service Manager Victoria Bardakova.

From left to right: Community Banking District Manager Andre Moreno, Service Manager Amanda Ha, customer Amy Ramstead, and Service Manager Victoria Bardakova.

Mary Wenzel, head of Environmental Affairs, said together with customers like Amy, Wells Fargo is making environmentally sustainable changes that will have a lasting impact.

The sweepstakes is one of many ways Wells Fargo encourages customers to join us in protecting the environment. Since the introduction of online statements five years ago, our customers have helped save more than 492,000 trees.*

And in 2013, Wells Fargo made online statements the default option for new banking accounts so that customers automatically receive online statements and must “opt-in” to receive paper statements.

In addition, online statements reduce fraud and are more convenient than the paper alternative.

Last September, Wells Fargo celebrated the results of another paperless endeavor: the 1 billionth paperless ATM transaction since 2009. About 475 times every minute, customers choose not to print a receipt for their transactions at Wells Fargo ATMs. Paperless options include electronic receipt via email to online banking or personal email address, phone text message, or no receipt at all.

I’m honored to report that it’s saved enough ATM paper to circle the globe … twice! Here’s one more paperless milestone: at the end of 2011 Wells Fargo upgraded all deposit-taking ATMs nationwide to be envelope-free. The last one to be converted was in … Portland, Ore.

We have reduced paper waste in our retail banking stores, too. All of our retail bank branches accept paperless withdrawals; 88 percent of withdrawals currently use this electronic option. Customers can also select an e-receipt or a no-receipt option, similar to their ATM experience.

Do you still receive your banking account statements through the mail? If you’re a Wells Fargo customer, log onto www.wellsfargo.com and learn how to switch to online statements; or ask your financial institution to switch you to online statements.

We’d love to hear your thoughts on creative approaches to reduce paper waste within our operations. Please tell us what you think about this initiative or share your ideas through the comments section below.

*Provided statements are not printed at home. Environmental impact estimates were made using the Environmental Paper Network Paper Calculator Version 3.2. For more information, visit www.papercalculator.org .

Tags:   Online Banking   Oregon   Portland   Products   sweepstakes   
Pia Hahn

Pia Hahn

Pia joined the Social Responsibility Communications team in September 2012 to help share environmental stories across the company and in our communities as we continue to invest in environmental solutions in our communities.

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