I am constantly surprised by the power of advertising and how some vintage pieces still resonate today. One of my favorites is this print ad from 1956 that features an exhibit of Wells Fargo history alongside a room full of electronic accounting machines. “These two rooms can tell you a story. The Gold Rush relics attest Wells Fargo’s years of experience…the modern machines illustrate our use of the latest available methods of banking.”
Fifty eight years later, the message is still at the core of Wells Fargo’s vision and values. The ad describes that “much more important than our long experience and progressive outlook is the spirit which has animated Wells Fargo from the day it was founded 104 years ago this month. It is the spirit of service–a willingness to go beyond ordinary responsibility in meeting your banking needs.” The Wells Fargo History Museum is no longer next to the Tabulating Department, but you can still stop by and take a picture with a real stagecoach.