Nowadays the plush pony is the star of annual new account promotions, but in the 1970s Wells Fargo belt buckles were all the rage. Graphic artist Michael Dolas designed a rectangular buckle featuring a stagecoach in 1973, and a few years later an oval buckle with an agent’s star was offered. Both are marked on the back as copyrighted by Wells Fargo and Company and were featured in regional print ads for store openings and stagecoach appearances.
A gold panning kit was offered to customers who opened a Gold Account (those gold-themed marketing geniuses) and is still available for purchase at your local Wells Fargo History Museum. Here are two ads from 1975 and 1977 featuring the belt buckles. I’m off to find the also advertised “ladies clutch purse” in the archives.